iUse Saber
iUse Saber
iUse Saber
iUse Saber
Building a customizable, gamified e-learning platform for professionals across Latin America
Building a customizable, gamified
e-learning platform for professionals across Latin America
Building a customizable, gamified e-learning platform for professionals across Latin America
Building a customizable, gamified
e-learning platform for professionals across Latin America
MY ROLE
Product Designer
DELIVERABLES
Lean inception workshop
High fidelity design
TEAM
Product manager
Developers
YEAR
2022
Overview
iUse Saber is Ourofino's video-based learning platform aimed at individuals seeking personal and professional growth. It features a gamification system to reward users and focuses on providing a personalized experience based on the content watched.
iUse Saber is Ourofino's video-based learning platform aimed at individuals seeking personal and professional growth. It features a gamification system to reward users and focuses on providing a personalized experience based on the content watched.
Problem statement
Problem
statement
Ourofino set out to create a new mobile web learning platform, iUse Saber, to support personal and professional development for animal health professionals. The challenge was to design a customizable platform with knowledge trails, gamification, and virtual rewards, enabling users to access premium content for free. Without this solution, professionals would continue to face high costs and fragmented resources, limiting their growth and connection to the brand.
Ourofino set out to create a new mobile web learning platform, iUse Saber, to support personal and professional development for animal health professionals. The challenge was to design a customizable platform with knowledge trails, gamification, and virtual rewards, enabling users to access premium content for free. Without this solution, professionals would continue to face high costs and fragmented resources, limiting their growth and connection to the brand.
Goals
My goal was to create a new solution for producers, managers, tutors, technicians, clerks, and students throughout Latin America that would have the following features:
Allow users to choose content of interest to watch
A Gamification system to reward users
Personalized experience for each user
Speed up the process
Decrease the delay in the review process
Have access to reports
Facilitate process monitoring by coordinators and managers
Centralize information
Workshop
Workshop
At the start of the project, I noticed significant uncertainty among the team and a tight execution deadline. I proposed conducting a three-day Lean Inception Workshop, based on Paulo Caroli, methodology, involving six stakeholders.
At the start of the project, I noticed significant uncertainty among the team and a tight execution deadline. I proposed conducting a three-day Lean Inception Workshop, based on Paulo Caroli, methodology, involving six stakeholders.
Goals
• Understand the challenge
•Align and plan the building of the product
• Understand the challenge
•Align and plan the building of the product
Outcomes
Outcomes
• Product Vision
• User Journey Map
• MVP and it’s features
• Product Vision
• User Journey Map
• MVP and it’s features
Benchmark
Benchmark
After a better understanding of the project's challenges, I did a Benchmark to analyze some key points: How do competitors present themselves visually? What are the product's main features? What can be improved?
After a better understanding of the project's challenges, I did a Benchmark to analyze some key points: How do competitors present themselves visually? What are the product's main features? What can be improved?
Findings
Findings
• Create a personalization of content to be shown based on the user preferences
• Landing page structure
• Gamification: Leaderboard
• Rewards for content watched and inviting friends, delivering a virtual currency to be used in a store with personalized content from well-known professionals.
• Certificate after completion of knowledge trail
• Create a personalization of content to be shown based on the user preferences
• Landing page structure
• Gamification: Leaderboard
• Rewards for content watched and inviting friends, delivering a virtual currency to be used in a store with personalized content from well-known professionals.
• Certificate after completion of knowledge trail
Ideation:
Wireframes
Ideation: Wireframes
With a better understanding of the problem and the competitive analysis done, I went through a quick ideation stage with wireframes, where I worked on validating the structure and organization of the landing page elements of the product in low fidelity with some stakeholders.
With a better understanding of the problem and the competitive analysis done, I went through a quick ideation stage with wireframes, where I worked on validating the structure and organization of the landing page elements of the product in low fidelity with some stakeholders.
Final design
Final design
About
About
After going through all the steps of discovering the problem, defining it, and ideating, I designed the high-fidelity prototype, which was used for development.
After going through all the steps of discovering the problem, defining it, and ideating, I designed the high-fidelity prototype, which was used for development.
Design system
Design system
Since the company lacked a design system for this project, I created the components from scratch.
Since the company lacked a design system for this project, I created the components from scratch.
Since the company lacked a design system for this project, I created the components from scratch.
Key learnings
Key learnings
• Establishing myself as a reference for product knowledge early in the project was crucial for guiding decisions and aligning the team.
• Conducting a competitive analysis provided valuable insights that shaped the project direction.
• Creating wireframes and prototypes without clear requirements or user stories resulted in challenges later in the project.
• The absence of usability testing limited our ability to validate assumptions and improve the user experience.
• Establishing myself as a reference for product knowledge early in the project was crucial for guiding decisions and aligning the team.
• Conducting a competitive analysis provided valuable insights that shaped the project direction.
• Creating wireframes and prototypes without clear requirements or user stories resulted in challenges later in the project.
• The absence of usability testing limited our ability to validate assumptions and improve the user experience.
• Establishing myself as a reference for product knowledge early in the project was crucial for guiding decisions and aligning the team.
• Conducting a competitive analysis provided valuable insights that shaped the project direction.
• Creating wireframes and prototypes without clear requirements or user stories resulted in challenges later in the project.
• The absence of usability testing limited our ability to validate assumptions and improve the user experience.
Results
Results
Results
Results
Content Personalization
Content Personalization
Content Personalization
Enabled users to select content based on their preferences, improving engagement.
Enabled users to select content based on their preferences, improving engagement.
Gamification System
Gamification System
Gamification System
Introduced a gamification system with rewards for content watched, boosting user motivation and retention.
Introduced a gamification system with rewards for content watched, boosting user motivation and retention.
Personalized Experience
Personalized Experience
Personalized Experience
Tailored the user journey based on preferences, boosting satisfaction and usage.
Tailored the user journey based on preferences, boosting satisfaction and usage.
Want to explore other projects?
Want to explore other projects?
Want to explore other projects?
Want to explore other projects?
MY ROLE
Product Designer
DELIVERABLES
Lean inception workshop
High fidelity design
TEAM
Product manager
Developers
Year
2022
MY ROLE
Product Designer
DELIVERABLES
Lean inception workshop
High fidelity design
Usability tests
TEAM
Product manager
Developers
Year
2022
MY ROLE
Product Designer
DELIVERABLES
Lean inception workshop
High fidelity design
Usability tests
TEAM
Product manager
Developers
Year
2022