Analytics Tools
Analytics Tools
Analytics tool
Analytics tool
Simplifying navigation in Analytics tool
to boost user productivity and engagement
Simplifying Navigation in Analytics Tools to Boost User Productivity and Engagement
Simplifying navigation in Analytics tool to boost user productivity and engagement
Simplifying Navigation in Analytics
Tools to Boost User Productivity and Engagement
MY ROLE
Product Designer
DELIVERABLES
UX research
High fidelity design
Usability tests
TEAM
Product manager
Developers
Data
YEAR
2024 - Now
Overview
The analytics tool is a data-driven web platform designed to provide users with actionable insights by tracking key performance indicators (KPIs). It enables partners to digitalize their route-to-market strategies, streamline operations, and uncover growth opportunities. By addressing challenges like complex data navigation, the tool delivers an intuitive and user-friendly experience, empowering users to access critical insights quickly and make informed decisions that drive business success.
The analytics tool is a data-driven web platform designed to provide users with actionable insights by tracking key performance indicators (KPIs). It enables partners to digitalize their route-to-market strategies, streamline operations, and uncover growth opportunities. By addressing challenges like complex data navigation, the tool delivers an intuitive and user-friendly experience, empowering users to access critical insights quickly and make informed decisions that drive business success.
The analytics tool is a data-driven web platform designed to provide users with actionable insights by tracking key performance indicators (KPIs). It enables partners to digitalize their route-to-market strategies, streamline operations, and uncover growth opportunities. By addressing challenges like complex data navigation, the tool delivers an intuitive and user-friendly experience, empowering users to access critical insights quickly and make informed decisions that drive business success.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study.
Problem statement
Problem
statement
Users of the Analytics product were facing difficulties in navigating reports and features. This led to confusion, inefficiency, and underutilization of the available tools, ultimately resulting in a frustrating user experience and decreased productivity.
For some Personas, the tool provides more than 40 available reports.
Users of the Analytics product were facing difficulties in navigating reports and features. This led to confusion, inefficiency, and underutilization of the available tools, ultimately resulting in a frustrating user experience and decreased productivity.
For some Personas, the tool provides more than 40 available reports.
Users of the Analytics product were facing difficulties in navigating reports and features. This led to confusion, inefficiency, and underutilization of the available tools, ultimately resulting in a frustrating user experience and decreased productivity.
For some Personas, the tool provides more than 40 available reports.
Guidelines & Benchmark
Guidelines & Benchmark
Guidelines
& Benchmark
Guidelines
& Benchmark
Homepage design: 5 fundamental principles by NNGroup
Ensure easy access: The homepage should be easily accessible, as users often return to it if lost.
Communicate purpose: Clearly convey who you are and what users can do to avoid losing potential customers.
Showcase content: Use examples to encourage exploration and help users quickly find what they need.
Guide navigation: Provide clear actions and pathways to guide users effectively.
Keep it simple: Avoid clutter and distractions to enhance usability and credibility
Homepage design: 5 fundamental principles by NNGroup
Ensure easy access: The homepage should be easily accessible, as users often return to it if lost.
Communicate purpose: Clearly convey who you are and what users can do to avoid losing potential customers.
Showcase content: Use examples to encourage exploration and help users quickly find what they need.
Guide navigation: Provide clear actions and pathways to guide users effectively.
Keep it simple: Avoid clutter and distractions to enhance usability and credibility
Homepage design: 5 fundamental principles by NNGroup
Ensure easy access: The homepage should be easily accessible, as users often return to it if lost.
Communicate purpose: Clearly convey who you are and what users can do to avoid losing potential customers.
Showcase content: Use examples to encourage exploration and help users quickly find what they need.
Guide navigation: Provide clear actions and pathways to guide users effectively.
Keep it simple: Avoid clutter and distractions to enhance usability and credibility
Highlights
Highlights
Highlights
Highlights
6 out of 6
6 out of 6
6 out of 6
competitors have a ”Last viewed/Recently accessed” section at the home page.
competitors have a ”Last viewed /Recently accessed” section at the home page.
competitors have a ”Last viewed/Recently accessed” section at the home page.
4 out of 6
4 out of 6
4 out of 6
competitors have the ”Favorites” feature at the home page as a easy access to important content.
competitors have the ”Favorites” feature at the home page as a easy access to important content.
3 out of 6
3 out of 6
3 out of 6
Competitors have quick insights on the home page.
Competitors have quick insights on the home page.
Usability tests
Usability tests
Usability tests
Usability tests
ABOUT THE TEST
8 users
8 users
8 users
2 Personas (Seller and Global Partner)
2 Personas (Seller and Global Partner)
Moderated usability test using Lyssna
Moderated usability test using Lyssna
2 Personas (Seller and Global Partner)
2 Personas (Seller and Global Partner)
Moderated usability test using Lyssna
Moderated usability test using Lyssna
Goals
• Evaluate the ease of use and intuitiveness of the new main page
• Evaluate the ease of use and intuitiveness of the new main page
• Evaluate the ease of use and intuitiveness of the new main page
• Identify any usability issues that hinder the performance of the main tasks
• Identify any usability issues that hinder the performance of the main tasks
• Collect feedback on overall user satisfaction with the new experience
• Collect feedback on overall user satisfaction with the new experience
• Identify any usability issues that hinder the performance of the main tasks
• Identify any usability issues that hinder the performance of the main tasks
• Collect feedback on overall user satisfaction with the new experience
• Collect feedback on overall user satisfaction with the new experience
Metrics to evaluate the tests
Metrics to evaluate the tests
Metrics to evaluate the tests
Metrics to evaluate the tests
Prototype tested
Prototype tested
Prototype tested
Prototype tested
Findings
Findings
Findings
Findings
I managed to find it because of the workspace name, but I don't understand what's a workspace or a segment means
I managed to find it because of the workspace name, but I don't understand what's a workspace or a segment means
I managed to find it because of the workspace name, but I don't understand what's a workspace or a segment means
I managed to find it because of the workspace name, but I don't understand what's a workspace or a segment means
- User quote about workspaces
- User quote about workspaces
- User quote about workspaces
- User quote about workspaces
“
“
“
“
”
”
”
”
To keep
• Page structure
• Page structure
• Page structure
• Datasets
• Datasets
• Reports on the side navigation
• Reports on the side navigation
• Datasets
• Datasets
• Reports on the side navigation
• Reports on the side navigation
To improve
• Workspaces
• Workspaces
• Workspaces
• Overall descriptions
• Overall descriptions
• Big numbers
• Big numbers
• Onboarding
• Onboarding
• Reports section
• Reports section
• Overall descriptions
• Overall descriptions
• Big numbers
• Big numbers
• Onboarding
• Onboarding
• Reports section
• Reports section
Main takeaway
Main takeaway
Main takeaway
Main takeaway
Workspaces
Workspaces
Workspaces
Review how we present the workspaces and review the top component
Review how we present the workspaces and review the top component
Review how we present the workspaces and review the top component
Proposal
Proposal
Proposal
New round of usability tests to validate proposed changes:
New round of usability tests to validate proposed changes:
ABOUT THE TEST
3 new users
3 new users
3 new users
8 users
2 Personas (Seller and Global Partner)
2 Personas (Seller and Global Partner)
Moderated usability test using Lyssna
Moderated usability test using Lyssna
1 Personas (Seller)
1 Persona (Seller)
1 Persona (Seller)
Moderated usability test using Figma
Moderated usability test using Figma
Moderated usability test using Figma
Goal
• Evaluate the proposed changes related to the workspaces
• Evaluate the proposed changes related to the workspaces.
• Evaluate the proposed changes related to the workspaces
Findings
Findings
Findings
Findings
We usually change the view on the top of the page, it was the first thing that I noticed
We usually change the view on the top of the page, it was the first thing that I noticed
We usually change the view on the top of the page, it was the first thing that I noticed
We usually change the view on the top of the page, it was the first thing that I noticed
- User quote about top component
- User quote about top component
- User quote about top component
- User quote about top component
“
“
“
“
”
”
”
”
Proposal to next improvements
Proposal to next improvements
Proposal to next improvements
Proposal to next improvements
Final design
Final design
Final design
About the design
About the design
After all the tests and definitions, I moved on to the final design proposal, addressing the most important changes.
After all the tests and definitions, I moved on to the final design proposal, addressing the most important changes.
After all the tests and definitions, I moved on to the final design proposal, addressing the most important changes.
Design system
Design system
The majority of the project was built using the company Design system.
The majority of the project was built using the company Design system.
The majority of the project was built using the company Design system.
Next steps
Next steps
• Address next improvements
• Address next improvements
• Address next improvements
• Keep testing to validate new features
• Keep testing to validate new features
• Keep measuring the success of the main page
• Keep measuring the success of the main page
• Keep testing to validate new features
• Keep testing to validate new features
• Keep measuring the success of the main page
• Keep measuring the success of the main page
Results
Results
Results
Results
+50%
+50%
+50%
Increased the amount of monthly active users
Increased the amount of monthly active users
Improved scalability
Improved scalability
Improved scalability
Allowing the arrival of new Partners from new countries
Allowing the arrival of new Partners from new countries
Want to explore other projects?
Want to explore other projects?
Want to explore other projects?
Want to explore other projects?
MY ROLE
Product Designer
DELIVERABLES
UX research
High fidelity design
Usability tests
TEAM
Product manager
Developers
Data
Year
2024 - Now
MY ROLE
Product Designer
DELIVERABLES
UX research
High fidelity design
Usability tests
TEAM
Product manager
Developers
Data
Year
2024 - Now
MY ROLE
Product Designer
DELIVERABLES
UX research
High fidelity design
Usability tests
TEAM
Product manager
Developers
Data
Year
2024 - Now